Food retailers aren’t sharing food facts online: study

Deal with this – a new analysis of 10 grocery websites found that retailers provided nutrition facts and other relevant information online only 35% of the time.

“The government has clearly intended that you should be able to know some things about your food,” said the study’s senior author and Tufts University professor Sean Cash. “The way we’ve regulated it in the United States is to put that information on the packaging. But that hasn’t carried over too well in online spaces.”

Online grocery shopping has grown in popularity since the COVID-19 pandemic. Twenty percent of Americans shop for food online, and over 80% have done so at some point in the past three years, according to data from the US Department of Agriculture.

The US Food and Drug Administration requires packaged foods to display a comprehensive label, whether the item is sold online or in stores, but online grocers are not required to share that information on their websites.

Cash’s team, which includes researchers from the NYU School of Global Public Health and the Food is Medicine Institute, examined product details posted by Amazon, FreshDirect, Hy-Vee, Safeway, ShopRite (via Instacart), Kroger, Meijer, Publix, Stop & Buy and Walmart.

Sixty goods, such as Double Stuf Oreo Cookies, Kraft Singles American Cheese Slices, Breyers Classics Natural Vanilla Ice Cream, Eggland’s Best Large Egg Whites and Jimmy Dean’s Original Fully Cooked Pork Sausage Links, were included. in the sample.

The study authors report that some online retailers failed to provide nutrition facts, ingredient lists and allergen information for these items — but the marketing claims for the products were spot on.

“It’s much easier to find marketing trying to sell you food than the information that our society agrees should be there to tell you about your food,” Cash said.

The findings were published Thursday in the journal Public Health Nutrition.

Researchers hope the FDA will take regulatory action. The agency issued a Request for Information last year to learn more about the content, format and accuracy of food labeling information provided through online grocery shopping platforms.

Cash said Congress could pass new laws to force retailers to make food labeling accessible online and/or the government could develop a public database of packaged food nutrition, ingredient and allergen information.

In the meantime, Cash’s team recommends shoppers visit the food manufacturer’s website, where nutrition information and ingredient lists are much more likely to be found.

“Putting the burden on consumers is not what we should be doing,” Cash complained.